KPIs explained
PVS, SMR, MRR, MDC, dwell time — definitions, formulas, gender-specific benchmarks. The basis for the analyzer.
Profiles can be described through a conversion funnel: visibility → swipe → match → conversation → date. Each step has a conversion rate. The analyzer compares your derivable KPIs against benchmarks below.
The five core KPIs
| Code | Name | Formula (simplified) |
|---|---|---|
| PVS | Profile-Visibility-Score | Subjective first-impression impact (~3 s) — not derivable from export |
| SMR | Swipe-to-Match-Ratio | matches ÷ likes sent |
| MRR | Message-Response-Rate | first message replied to ÷ first message sent |
| MDC | Match-to-Date-Conversion | dates ÷ matches |
| Dwell Time | Profile dwell time | Seconds spent on your profile — not derivable from export |
The funnel
Gender-specific benchmarks
| KPI | Group | Bottom 25% | Average | Top 10% |
|---|---|---|---|---|
| SMR | Male | < 1.0 % | 2–5 % | > 12.5 % |
| SMR | Female | < 15 % | 23–35 % | > 41 % |
| Daily matches | Male | < 0.2/day | 0.6/day | > 3/day |
| Daily matches | Female | < 1/day | 5/day | > 15/day |
| MRR | Male | < 10 % | 20–30 % | > 50 % |
| MDC | Neutral | < 1 % | 3–10 % | > 20 % |
A right-swipe rate that counts as selective for a man would be extremely permissive for a woman. Cross-gender comparisons without explicit separation are misleading. [16]
What is derivable from the Hinge export
The phase-1 analyzer computes:
- SMR (approximated — Hinge gives likes not raw swipes; acceptable proxy).
- MRR (split by “you initiated” / “they initiated”).
- Initiation balance (share of conversations you started).
- Conversation-length distribution (median, quartiles, histogram).
- Response-time distribution (median, P75, P90).
- Ghosting estimate (you wrote last → no reply in ≥ 14 days).
- Prompt performance (if export marks which prompt led to a match).
- Repeated openers (detection + success rate).
Not derivable: PVS (no impression tracking), dwell time (profile views not logged).
Context, not judgment
The analyzer shows your number next to the benchmark — no score, no ranking, no stars. Context is enough to place magnitude; judgment stays with you.